When creating graphics for a client, an artist has to bridge a gap between the client’s vision and their own perceptions. In the process of creation, the artist’s goal should be to convey the message the client is trying to get across in a professional and artistic way.
In the graphic above, there is a clear message the artist is trying to convey. It is important to start with the goal and the message of the graphic then base every decision on that message throughout the process. This graphic, in particular, demonstrates creative writing in a unique and creative way.
In order for the artist to get the message across, a level of creativity was involved. Creativity can be difficult, but it is a skill each designer has to work at to produce the best work possible. There are many elements and decisions this artist made to be creative such as a transparent background, rounded corners, having the birds all fly in one direction, and using vibrant colors.
Color plays an essential role in this graphic. Red, yellow, and blue are usually used in children’s books and toys, so one of the messages could be that this is geared toward children or that adults should think like children. Even the color adds to the message of the graphic.
As artists attempt to bridge the gap between their clients’ minds and their own, creating a graphic will have a purpose. It no longer is a simple piece of art. It becomes a form of communication when both parties successfully convey the message they hope to get across.