Food photography in motion is more appealing
These are two examples of freezing motion in food photography. The first was taken inside. We lit it with continuous studio lights. My favorite part of the photo is the small backsplash on the background. I set the camera on a tripod and took multiple photos while we dropped cereal into the bowl. Then I was able to composite a couple of photos to catch more cereal pieces freezing in motion.
The second photo was taken outside. We placed two lights on either side of the bottle and one on front. They had to be placed behind the bottle in order to freeze the motion of the water in the air. The bottle was on a piece of plexiglass so that the reflection showed in the photo.
Here is another site about freezing motion in food photography. http://www.edibleperspective.com/home/2014/5/13/food-photography-tip-of-the-week-10.html
This is an article about how food in motion is more appealing. https://www.foodnavigator.com/Article/2015/09/17/Food-in-movement-is-fresher-and-more-appealing