Branding your photo business is all about your style
Branding your business is all about your style. Think back to when you were a kid. When I was in the third grade my favorite color was tan. Can you believe that? Tan! I’ve never been a big fan of dramatic, intense colors. Your photo business is all about style anyway. Your photos have a style, and they represent you. Find the tones you like. Pull up some of your images and start sampling colors from them. Look back on old presentations. Are you direct and classy or fun and bubby? Stick to that style and start branding your photo business.
This site gives you some insight into why you should brand your business. https://www.marketingdonut.co.uk/marketing-strategy/branding/i-m-a-small-business-why-do-i-need-a-brand
Joel Grimes is a photographer who has branded himself so well that you know when a photo is his the moment you see it. Check out his style. https://www.joelgrimes.com/